My Approach

There are plenty of hipsters out there offering advice on how to become the next YouTube billionaire. And that's awesome if you are under 30.  My aim is to talk about digital marketing from the perspective of someone who's lived a little.

My Story

I’m 58 years old and I’ve done everything from selling insurance to running a franchise pizza business.

But, for most of my career I’ve worked in marketing and communications globally with some of the world biggest brands. Coca-Cola, PepsiCo, IBM, GSK, Sony, BHP Billiton, Heineken, Fairfax, VW and many more. For the past 20 years I’ve worked with PepsiCo (think Pepsi, 7up, Gatorade, Quaker, Frito-Lay and many other brands) developing marketing and communications from Cairo to New Delhi to Shanghai to Sydney. And I’ve worked on global digital teams on social media, digital asset management, online training and digital signage systems.

I can combine the power of your Gen-EX experience with a knowledge of digital… to demystify how it works… and to help you work out your path to money and personal fulfilment in the digital age.

Meet the Team

The web is flooded with cool young things offering advice on Digital Marketing. Most of them are brilliant at what they do. I'll give you practical advice, in your language, free of hipster-isms and techno-babble.


Tony Sharples

I'm here to help.

Practical advice to help Gen-EXers like you to thrive in the digital world.

hip girl

Chic Girl

INSTA - whiz

Sorry, you wont be learning about Instagram filter optimisation or her epic journey to Guatemala last year.

hip guy

Hipster Guy

World's best beard

Sorry you wont be learning about mustache grooming or how to build followers by cyber-stalking Kanye West.

Next Steps...

A good place to start is my YouTube channel.