VOICE TECHNOLOGY: TOP 6 THINGS

July 18, 2018 in Digital to build your business

Voice Technology: Top 6

In this video I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future.

These include:

  1. Voice will be the next major growth phase for the internet
  2. Voice frees up consumer multitasking
  3. It’s still the early days of the technology
  4. Voice will replace text and fingers for device input
  5. Voice will fundamentally change trading conditions and terms for most consumer brands
  6. AI and 5G will supercharge the expansion of voice in the next few years.

For a deeper look into Voice; check out this keynote by Gary Vaynerchuk at the recent VoiceCon event.

Voice Technology: And some thoughts from a recent Gartner survey:

By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30%. 

Gartner has found that voice-based search queries are the fastest growing mobile search type. Voice and visual search are accelerating mobile browser- and mobile app-based transactions and will continue to in 2018 and beyond. Mobile browser and app-based transactions are as much as 50% of all transactions on many e-commerce sites today. Apple, Facebook, Google and Microsoft’s investments in AI and machine learning will be evident in how quickly their visual- and voice-search technologies accelerate in the next two years.

By 2021, more than 50% of enterprises will be spending more per annum on bots and chatbot creations than traditional mobile app developments. 

Gartner is predicting that by 2020, 55% of all large enterprises will have deployed (used in production) at least one bot or chatbot. Rapid advances in natural-language processing (NLP) make today’s chatbots much better at recognizing the user intent than previous generations. According to Gartner’s predictions study, NLP is used to determine the entry point for the decision tree in a chatbot, but a majority of chatbots still use scripted responses in a decision tree.

KYOTO RAMEN SCHOOL: CASE STUDY ON END TO END DIGITAL MARKETING

July 17, 2018 in Episodes

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way.

I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in the suburbs there. This isn’t just about cooking or eating – its entertainment and experiences – and that’s important ihow you define your market

Here are some links to a few of the online activities the ramen school have implemented to maximise shareability for their customers…



https://www.cookly.me/by/ramen-factory/
https://www.facebook.com/RamenFactory…
https://www.instagram.com/ramenfactor…
http://www.fireramen.com/ramenfactory/
https://en.tripadvisor.com.hk/Attract…
https://www.tripadvisor.sk/LocationPh…
http://www.deepkyoto.com/ramen-factor.

KYOTO CASE STUDY: POWERFUL END TO END DIGITAL MARKETING

July 17, 2018 in Digital for retirement planning, Digital for the workplace

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan.

It’s been a great trip for me… but there have also been great digital marketing learnings for me along the way. Firstly, about leveraging global digital networks for your business. And secondly, about building an end-to-end consumer experience.

I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in the suburbs there. This isn’t just about cooking or eating – its about entertainment and consumer experiences – and it plays a big role in how you define your market.

Here are some links to a few of the online activities the ramen school have implemented to maximise shareability for their customers…

https://www.youtube.com/watch?v=kpWqH…

https://www.youtube.com/watch?v=cFo4Q… https://www.cookly.me/by/ramen-factory/

https://www.facebook.com/RamenFactory…

https://www.instagram.com/ramenfactor…

http://www.fireramen.com/ramenfactory/

https://en.tripadvisor.com.hk/Attract… https://www.tripadvisor.sk/LocationPh…

http://www.deepkyoto.com/ramen-factor… https://en.yelp.com.hk/biz/ramen-fact…

https://www.halalmedia.jp/archives/30… https://www.google.com.hk/search?biw=…