I originally started out as a screenwriter but got side-tracked by the bright lights and big bucks of the marketing world. After decades building brands for some of the world's biggest companies I've returned to my content creation roots.
After almost three decades creating brand TV commercials and marketing strategies for some of the worlds biggest brands I've returned to my passion for Film and TV. Direct experience on hundreds of productions in countries all around the world. Expert marketing nouse to help you bring creative concepts to life.
Concept creation, pre and post production with Moviola in Hong Kong.
Featuring pop stars Vaness Wu and Tata Young. Pepsi Asia.
Filmed with 1200 extras in Turpan Western China.
Reinventing the world pro surfing circuit.
Take the Top 10 surfers in the world and drop them from helicopters
into the wild surf next to the 12 Apostles.
Concept creation, pre and post production. Filmed in Thailand via Matching Studios.
Featuring two local Asian celebrities as the main talent.
This video gives some examples of the brands and markets I covered over almost 20 years.
An example of one of the 100 or more videos created each year by the content facility based in the PepsiCo Dubai HQ offices. This was filmed in India and used globally. Other videos were regularly filmed in Egypt, Saudi, Jordan, China, Thailand, Vietnam, Korea, Myanmar, Malaysia, the Philippines and Australia.
Filmed in Rayong Thailand via Matching Studios. Three different talent versions shot to cater for several different countries running the spot.
A career in stockbroking wasn't quite what I had planned since I was horrible at math and pretty good at writing in school. Nonetheless, it paid well and I learned a lot about what makes makes money. Still, numbers are meaningless without words.
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After a few years in the ad business I started out as a screenwriter, attending the UCLA Film & Television School, Syd Fields writer's course and learning the art of film production.
But then the corporate world came calling. I've spend decades developing content and strategies for some of the world's biggest brands: Coca-Cola, Pepsi, Heineken, IBM, Levis and Sony to name a few. Including setting up and running an internal content studio for PepsiCo servicing Asia, The Middle East and Africa - based in Dubai. I also spent 10 years in Hong Kong coordinating the creation and production of content campaigns for Pepsi and it's other brands across Asia.
I've been closely involved in literally hundreds of shoots and productions across 30 countries - from small budgets to multi-million dollar efforts featuring celebrities.