Most people think that digital is already a well developed and mature marketing tool. Nothing could be further from the truth. Let me let you in on a secret – right now digital marketing offers you the single biggest potential marketing advantage – at the lowest cost – since the boom times of the 1960’s. If you want to grow your business you shouldn’t delay. This is the gold rush period for digital marketing – the time when those who move fastest will get the biggest advantage and the highest sales rewards. Nearly everyone on the planet is walking around with a permanently connected marketing distribution and buying system in their pockets – and that includes your consumers and your suppliers.
The worlds biggest marketers not fully committed to digital yet. But they are coming. And when those hundreds of millions of dollars pour into the digital marketing space the prices will rise significantly. Brands will be established – and the whole space will become cluttered – just like TV and radio did before it. In the near future it will be much harder for you and your business to stand out from the pack.
And when those marketers pour in the money and their expertise they will spoil everything – as they always had. Remember the early days of emails. When we got an email we tended to open it. But then as more and more got on the bandwagon we became immune to it. Email open rates that were once around 80% are now single digit percent’s. The same with SMS marketing. The sheer volume of marketing messages just made us disengage from it. You need to be leveraging digital platforms now – before the gold rush days are over for your business. I’ll talk more about this in future updates.