I’m lucky. Over the years I’ve run a web development company and worked on digital campaigns for many big brands. But I have to tell you – I still find website creation really confusing. If you are new to the web and didnt grow up with a Computer Science degree, let me break it down for you. There are basically three types of sites:
First – build a custom made site. But this means that you will need to work with – and pay – a web developer. So, if the business is significant and budget isn’t an issue this is the path to go. I’ll talk more about working with web developers down the track.
Second, if you are new to the web you could use a web template service. Wix is a good example of this – and many hosting companies offer their own varieties for an extra fee. I’m not a big fan of these for two reasons: The first is that the aren’t very interactive (unless you start to delve very deep into the add-ons). And delving into those add-ons can run you smack bang into a technology wall pretty fast. Tnhe second is that, once you get on your feet and want to do more, you will probably have to tear the whole thing down and start again.
The third, and my favourite go-to, is WordPress. The main reason for this is the fast interactivity via its blogging functionality. It’s super easy to post simple text and image blogs. There is also a vast eco-system of simple widgets and add-ons (a bit like the Apps on an App store). It has add-ons that let you automatically link your posts to Facebook and other social media sites. And easy ways to link to a Youtube channel or a series of podcasts). It also has a free version if you want to mess around with it first and try before you buy. WordPress sites also tend to work really well on smaller mobile phone screens.
Here is a good intro guide for WordPress.
If you are diving into the web for the first time you need to carefully consider these during the planning stage – if you try to leap too high early you may end up getting too confused and be tempted to give up.