I really think that some of the best video creative in the world right now is popping up on the upstart teen social network TikTok.
If your agency isnt across it you need to be worried. This could be the next YouTube. It already has hundreds of millions of users. and has been installed on 800 million devices – with 13 million video uploads per day.
Interestingly, 80% of use is on Android devices – probably reflecting its China genesis. Less than 50% of its revenue comes from the USA.
It’s so addictive. !5 second bites of fun.