KYOTO CASE STUDY: POWERFUL END TO END DIGITAL MARKETING

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan.

It’s been a great trip for me… but there have also been great digital marketing learnings for me along the way. Firstly, about leveraging global digital networks for your business. And secondly, about building an end-to-end consumer experience.

I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in the suburbs there. This isn’t just about cooking or eating – its about entertainment and consumer experiences – and it plays a big role in how you define your market.

Here are some links to a few of the online activities the ramen school have implemented to maximise shareability for their customers…