Facebook trends: Some 74% of Facebook users in the US were unaware the platform kept a list of their traits and interests (in the ad preferences section) until they took part in a recent study by the Pew Research centre.

The report found when directed to the ‘ad preferences’ page, 88% of Facebook users found the site had generated some material for them. Another 59% believe these categories reflect their real-life interests, while 27% say they are not very or not at all accurate in describing them.

Who would have known?

Once shown how the platform classifies their interests, roughly half of Facebook users (51%) say they are not comfortable that the company created such a list.

Thanks to marketing Week.Of this 51%, nearly three quarters (73%) say the platform’s categorisation of their politics is very or ‘somewhat’ accurate, while 27% say it describes them ‘not very’ or ‘not at all’ accurately

Thanks to Marketing Week