Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact. so here are some tips on where you should be focusing your thinking on digital marketing to take your business to the next level:
Make sure you have a strong mobile strategy:
If your digital marketing strategy isn’t optimized for mobile platforms, then you are probably missing the mark with a good chunk of your customers. First and foremost, your website should be designed so that it is fully functional on mobile devices, which means using a responsive design. As smartphones slowly but surely are becoming a primary access device for web browsing worldwide, it is important that you are offering a seamless user experience between both mobile and desktop users.
Make sure you are maximising via geotargeting:
Facebook offers the ability to serve targeted, hyperlocal mobile ads to your customer demographic. The best part of this service is that ad delivery is based on their location. Since consumers are consistently utilizing mobile devices, this offers a unique way to reach potential customers in specific geographic areas.
Make sure you rank high in search results:
Ranking well on search engines requires implementing excellent publishing and marketing information known as SEO. This effort has become more important, especially on the local level, in staying relevant online. Many users only look at the first page of the search engine’s results when seeking answers.
Adding on to the basics:
After you make sure you are well focused on those three critical marketing elements there are two others you could be considering:
Adding some video content: Creating engaging video content for platforms like YouTube, Facebook, Instagram and Snapchat can help you effectively reach customers while building brand awareness.
Influencer marketing: Influencer marketing is on the rise in 2018. When done properly, it can positively impact the public’s perception of your business or products, inspire brand loyalty, foster organic conversations on social media and boost your sales. Influencer marketing is all about authenticity, which means allowing an influencer some level of freedom to create content that is genuine to them. In that regard, as a business owner, you need to have trustworthy people in this position who understand how to meld your goals into what they produce. It is critical to allow them freedom when creating content so it has validity and authenticity while still accomplishing your goals. That requires trust on your part.
You may not have the time or resources to explore every digital marketing strategy, but at a minimum, make the time to place your digital marketing focus on these key areas to compete as a small business in the digital space.
With thanks to Ken Braun from Lounge Lizard Worldwide