Voice Technology: Top 6

In this video I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future.

These include:

  1. Voice will be the next major growth phase for the internet
  2. Voice frees up consumer multitasking
  3. It’s still the early days of the technology
  4. Voice will replace text and fingers for device input
  5. Voice will fundamentally change trading conditions and terms for most consumer brands
  6. AI and 5G will supercharge the expansion of voice in the next few years.

For a deeper look into Voice; check out this keynote by Gary Vaynerchuk at the recent VoiceCon event.

Voice Technology: And some thoughts from a recent Gartner survey:

By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30%. 

Gartner has found that voice-based search queries are the fastest growing mobile search type. Voice and visual search are accelerating mobile browser- and mobile app-based transactions and will continue to in 2018 and beyond. Mobile browser and app-based transactions are as much as 50% of all transactions on many e-commerce sites today. Apple, Facebook, Google and Microsoft’s investments in AI and machine learning will be evident in how quickly their visual- and voice-search technologies accelerate in the next two years.

By 2021, more than 50% of enterprises will be spending more per annum on bots and chatbot creations than traditional mobile app developments. 

Gartner is predicting that by 2020, 55% of all large enterprises will have deployed (used in production) at least one bot or chatbot. Rapid advances in natural-language processing (NLP) make today’s chatbots much better at recognizing the user intent than previous generations. According to Gartner’s predictions study, NLP is used to determine the entry point for the decision tree in a chatbot, but a majority of chatbots still use scripted responses in a decision tree.

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