I’ve been working on major global brands for decades. Follow my journey as I set up an online brand from scratch. Designed for older, experienced people who aren’t digital natives.

My Story

I’m 58 years old and I’ve done everything from selling insurance to running a franchise pizza business.

But, for most of my career I’ve worked in marketing and communications globally with some of the world biggest brands. Coca-Cola, PepsiCo, IBM, GSK, Sony, BHP Billiton, Heineken, Fairfax, VW and many more. For the past 20 years I’ve worked with PepsiCo (think Pepsi, 7up, Gatorade, Quaker, Frito-Lay and many other brands) developing marketing and communications from Cairo to New Delhi to Shanghai to Sydney. And I’ve worked on global digital teams on social media, digital asset management, online training and digital signage systems.

I can combine the power of your lifetime full of work and personal experience with a knowledge of digital… to demystify how it works… and to help you work out your path to money and personal fulfillment in the digital age.

Watch these to find out what I’m doing and discover some of my past work.

Find out more about what I’m trying to do with olddognewtricks

Big budget: One of the many TV campaigns I developed for PepsiCo Asia. This was shot in China and featured two big music stars from Thailand (Tata Young) and China (Vaness Wu). Shot near Turpan on the border of China and Kazakhstan – with 1200 extras and a 100% scale replica of the Temple of the Sun that we built for the spot.

Digital demystified for senior managers: If you feel awkward when the topic of digital comes up in meeting I can help you understand the jargon and the tech. Watch as I build an online brand from scratch – and give you tips and learnings along the way – to boost your understanding of how digital really works. Aug 16/2022